Natural accessories with a lifetime of meaning for the wearer. Flapjack’s task was to help this exciting and stylish start up establish themselves in the marketplace both with their brand identity and their digital footprint.
Flapjack began with the visual impressions of the products and brand as a whole. Professional studio still life photography was undertaken of all the products for their website and marketing.
Professional lifestyle content was then created to establish a luxury brand identity which was used extensively for all marketing purposes and social media. Flapjack further helped establish the website design, visuals and written copy.
A social media strategy and paid campaigns was later implemented along with advice on marketing emails and blog posts with the focus being brand growth and encouraging visitors to the website to sign up to Atlas’s database.
During the course of Flapjack’s involvement there were more than 100,000 relevant impressions on Instagram & Facebook from general posts. Paid campaigns generated 95,000 individual unique impressions which helped us to define a key target audience for the brand.
A return of 4% month on month growth on Instagram was achieved and a professional high end image library was established for their future marketing purposes.