The Brief:

Luxury Hand Made Italian Elegance. Approached by this stylish family run beach cover up brand to build their social media presence in order to help with the future launch of their online consumer shop.

Recent work

The Work:

Flapjack was able to utilise their existing imagery and implement a social media strategy to raise brand awareness direct to the consumer rather than via their traditional trade selling points.

A clear visual look and strategy was established on their social platforms which was later complimented by a small paid social campaign.

Recent work

The Results:

Instagram growth was organically grown to nearly 9,000 followers

  • 567,000 Instagram impressions
  • 333,500 unique impressions
  • 775% increase in website traffic from previous year

Data analysis revealed an under targeted audience group of the over 50’s.